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Uses of Digital Signage in Theme Parks


Screens at entrances sharing daily ticket promotions to digital menu boards at food stand, theme park digital signage can be used to improve day-to-day communications and marketing. Digital Signage for Theme Parks is also a great way to emphasize your brand consistently across all mediums. From colors to the font, you have complete control when using digital signage!

Display Height and Safety Requirements

Another way to reduce wait times is to make sure that guests are prepared to board the ride once they reach the front of the line.

The last thing you want is for people to be turned away because they don’t meet the height requirement or they aren’t wearing the right type of shoes. Not only will this create frustration, it will also slow down the line and affect other guests.

Digital signs eliminate this problem and speed up wait times by making sure that everyone is aware of procedures from the moment they get in line.

Manage Perceived Wait Times

Using digital signage to reduce perceived wait times is arguably the most practical application of signage solutions.

Many studies have shown that customers tend to overestimate the time they have spent waiting. Which only serves to exacerbate their impatience. This can lead to line-cutting and crowd problems, which are two of the biggest complaints at theme parks.

Digital signage alleviates all these problems by providing engaging and informative content as guests wait in line. Content can include park related videos, music videos, themed trivia, and even estimated wait times. Digital signage gives guests something entertaining to look at which creates a better waiting experience.

Advertisements

Ad options are endless with digital signage.  Think about the many vendors, shops, etc. inside an theme park: food and drink stands; gift shops; airbrush tattoo artists; caricature artists; park photographers; the list could go on and on.  With the ability to display multiple ads on one display, gives the ability to reach many different audiences.  You want to be on the top of as many guests’ minds as you can so they will come to your food stand or your gift shop.  Digital signage allows for the opportunity to send out as many messages as you please.