You know that super simple digital signage schedule feature in your portal? It’s about to become your new best friend; it gives you an immense amount of publicity power that lets you reach out and engage your target viewer. And at the best possible times to boot.
How’s it done?
Just follow these helpful tips for sorting out your digital signage schedule and you’ll give your business a big boost.
Know thy client to create a good digital signage schedule
You’re going to get sick of hearing this, but it’s the God’s honest truth. Your digital signage system? It is all about the client. And your schedules? They have to be the best possible to grab your target viewer’s attention.
Busy periods mean super sales in a digital signage schedule
You’ve done your people-watching and know your demographics. I bet there are a few hours during the day when there are bigger crowds. Look for a mix of senior citizens and high school students, busy professionals and stay at home moms. These busy periods with heavy foot traffic? They’re your prime time in a digital signage schedule.
Multiple monitors means more than one digital signage schedule
Maybe you’ve got your main screen close to your check-out counter. It’s a good idea so you can capitalize on all these bored customers just standing in line waiting to pay. But this doesn’t mean you should forget your other screens. That one display you set up in the back of the diner? See who sits in that area. The screen just might be close to the booths most popular with the after school teen crowd. And that same screen could be visible to senior citizens who come in a little later for early bird specials. This means you’ve got to create a digital signage schedule with content customized for these different target viewers.
Default content is great for your brand
When you create a digital signage schedule, you don’t need to fill up every hour of every day with customized programming. That’s what your default content is for. And it’s a great way to solidify your branding message.
Schedules make you extra money
Now you know you can create a digital signage schedule that takes your company to the next level. Why not give other businesses a boost by letting them pay you for ad space on your digital signage system? Maybe game-night regulars at your bar would really enjoy the discount the sporting goods store next door is offering. I’m sure the store manager would be more than willing to pay you for that extra sales boost she’ll get. Once you’ve optimized your own schedules, you’ll know exactly how to pitch your digital signage ad space to others. And get a new revenue stream in the process.