As a pharmacist you like to take your time with your customers. But each individual customer can potentially have major consequences for the waiting time of the next customers. Waiting times in healthcare often lead to misunderstanding and irritation because customers do not know why and what they are waiting for. As a pharmacist you can do something about this. Digital signage offers you extra opportunities because with screens in your store or above the prescription counter of the pharmacy you can better inform the customers.

Pharmacy digital signage is one of the most effective and dynamic forms of visual communications. All that you need is a TV, media player and digital signage software. From any computer, at any time you will be able to remotely control, update and manage your pharmacy’s digital signage. Using digital signage for pharmacies, you will be to improve the way you communicate with employees to sending targeted messages to customers.

• Promote healthy living tips 

• Reduce perceived wait times

• Share new prescription information

• Advertise loyalty and rewards programs

• Stream FaceBook, Instagram and Twitter feeds

How Pharmacy Digital Signage helps Pharmacies Achieve Their Business Objectives?

• It helps pharmacies build a more motivated and productive workforce who enjoy their jobs. It improves staff retention.

• Communicate to the healthcare professionals and local communities that your pharmacy is delivering experiences rather than just medicines.

• Enable your customers with more accurate and relevant information in real-time. It boosts customer experience, improves their loyalty, and increases footfalls.

• Implementing digital signage, you can deliver high-quality services and it will be easy for pharmacists to provide an effective demonstration to the commissioners. It helps you to earn a better commission.

Why Pharmacies Should Install Digital Signage

Various types of digital signage interfaces and applications can help streamline pharmaceutical processes to ensure improved convenience, accuracy, wait times, and customer service. Here are a few ways in which pharmacies can benefit from using digital signage technology during the COVID-19 pandemic.

Minimize Customer Wait Times

Even before the COVID-19 pandemic started, people have always hated waiting for things. Whether it’s long line ups to pick up a prescription or to get news about their health, customers are more nervous than ever before to go out in public and wait in long lines. Despite the fact that it’s now mandatory to wear masks or face coverings in public places and guidelines are asking people to stand six feet apart, the fact is that this is not easily enforceable at all times. Generally, people want to get in and out of the pharmacy as quickly as they can to avoid transmitting the COVID-19 virus.

Allowing customers to enter their own information into a computer system without having to wait in line to provide their information can help speed up the whole process and greatly reduce wait times.

Information about your pharmacy

Forget the leaflet or the torn poster hanging sadly on the wall. Keep your customers informed of current promotions and events via digital signage and build a strong image to develop your base of satisfied customers. You can introduce your team or communicate opening hours. Provide answers to frequently asked questions (FAQ) and reduce the workload for your staff. With digital signage, your practice is front and centre.

Excellent Wayfinding Solutions

While many pharmacies are standalone units in well-known plazas, others are attached to medical buildings, doctors’ offices, or hospitals. Medical buildings can sometimes be confusing and difficult for some customers to navigate, but dynamic digital signage can provide a helpful wayfinding solution. Touchscreen digital signage can be programmed so that customers can either search for or click on the name of your pharmacy to navigate how to get there from wherever they are in the building. This is just like the modern digital maps that can be found in shopping centers.

In fact, it’s also very beneficial for pharmacies that are located inside shopping centers as well.