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Nonprofit Organizations & Digital Signage: Friends or Foes?


Friends! Definitely friends. Or at least that’s what we pride ourselves on achieving here at eMaa. Nonprofit organizations do so much, on an extremely limited budget. And we know how important it is to charities to spend donations directly on what really matters: the cause they’re championing. Marketing seems like a bit of a luxury in comparison. But it’s not.

Just consider the following: a recent case study about nonprofit organizations showed digital marketing spurred 49% of donations. While only making up 5% of the media campaign. That’s a huge return on investment. Making it very affordable. Of course I can hear all you fundraising experts arguing that Facebook and Twitter ads work just fine. And they do. But why not add the people-reaching and attention-grabbing power of a digital signage solution? Too expensive, you say? Too complicated? Or too high-tech?

Absolutely not. And digital signage could be a perfect marketing match for nonprofit organizations.

Digital signage attracts donors who might not even know you exist

Put a digital signage screen in a high-traffic location and you’ve got potential benefactors streaming past you and the vitally important cause you’re fighting for throughout the day. Showcase your catchy media campaigns. Feature footage from the latest fundraising event. Or just focus on simple stats that highlight the impact you make. And people will pay attention. People who didn’t realize what you do, why and how your amazing volunteers make your community a kinder place. People who might turn those few viewing seconds into a monthly donation or a permanent fundraising partnership.

It works for nonprofit organizations 24/7

Your number one priority is getting your message across, right? But what if you don’t have the right staff on-site to deliver your fundraising spiel when interested volunteers or potential corporate donors come calling? Full-time specialized staff isn’t always an affordable option.

Digital signage makes money for nonprofit organizations

Nonprofit organizations rely on donors and fundraising campaigns. But what if you could add to your revenue sources? Think about it. You invested in an affordable digital signage system and set it up on your own premises or struck a partnership with a local business for installation space. How about selling advertising time on your digital signage system to other charities or like-minded businesses? Not only do you lend a helping hand to fellow cause-crusaders, but it could give socially-responsible products that fly under the radar that extra bit of publicity they need to succeed. It’s a win-win for all.

Digital signage for nonprofit organizations is both affordable and user-friendly

This is the crux of the matter: can nonprofit organizations afford digital signage systems? And are they easy to use? The down and dirty answers are definitely affordable, and extremely easy.