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The Most Effective Ways for Airports to Use Digital Signage


Traditional signs and innovative digital signage both play a key role in ensuring clear wayfinding communications within and around the airport precinct. There are a number of key customer touchpoints that can be leveraged to deliver an integrated approach with effective signage key in enabling customers to experience a trouble-free journey.

Airports and passengers have common goals in mind - process quickly and progress smoothly. Arriving and departing passengers being able to move efficiently and effectively through the space with minimal stress is a critical determinant in airports providing an effective service experience. With the objective of delivering the highest levels of customer service, the utilization of proven communication tools is a vital component in the overall service process.

Traditional static signage and innovations in digital signage both play a key role in ensuring clear wayfinding communications within and around the airport precinct. There are a number of key customer touchpoints that can be leveraged to deliver an integrated approach with effective signage key in enabling customers to experience a trouble-free journey.

Boost Sales and Keep Passengers Engaged

Using airport digital signage to promote the local commerce inside the airport will boost sales and keep passengers engaged during their waiting times. This system also has the benefit of providing valuable insights about the responsiveness of passengers by using real-time analytics and behaviors to determine the effectiveness of promotions and ads. This type of data informs marketing teams so they can adjust advertising efforts to suit what travelers respond well to. Content can be changed quickly to better serve the guests inside the airport.

What do I need for an airport digital sign?

To launch an airport digital sign, you will need a digital signage software solution. This software allows an individual to change the displayed content on one or multiple digital signs from anywhere via a web interface. When it comes to airport digital signage, this software is vital. Depending on the airport’s size, the facility will have dozens or hundreds of digital signs that require management.

Transportation digital signage technology allows airports of all sizes to display messages in multiple languages based upon originating and destination cities of travel. Whether a small municipal airport in a remote region or an international airport hub, airport digital signage will help to make travel more efficient by keeping passengers informed. Next train countdowns and average wait times for popular services such as Uber or Lyft will make guiding your passengers to and from the airport as simple as guiding them to their gate. Passengers who have just arrived will be able to find their way out to the baggage claim area easily, and then they can quickly move on to catching a ride to their final destination. Digital displays cut down on confusion and streamline the travel process for everyone at the airport.

Airport digital signage also helps to create a simpler way for passengers to quickly locate their gate and time for arrival or departure in even the busiest of airports. Passengers can then make their way to their desired gate, or they can explore concessions in their terminal if they have extra time.