Digital signs are a staple of the modern sports venue. these sports venues were some of the forerunners of the digital signage movement.

Modern marketing applications of digital signage have come a long way from the early days of sports venue signage, but its goal remains the same: Using high-impact digital video to enhance the viewer experience. Emaa digital displays can put fans into the action better than any other audience engagement strategy on the market. However, the applications of digital signage for sports venues isn’t just for supersized screens.

Just as it is for hotels, restaurants, and medical offices, there are plenty of different strategies for unlocking the benefits of digital signage for sports stadiums.

One of the best features of digital signage is its flexibility. The above digital signage features can go a long way in improving the fan experience. However, the real value of digital signage strategies comes from its adaptability. Content published on digital screens can easily be updated and rotated to suit multiple purposes. This makes it ideal for multi-purpose sports venues.

In arenas, stadiums and even training centers, LED displays, video walls and  LCD screens are being applied in new ways aimed at driving different objectives. In some cases, it’s as simple as venue operators hoping to sell more at their concessions. But screens of all types and dimensions are also being used now behind the scenes, with very different objectives in mind.

Improve Member Retention

While a lot of people join sports academy, it is difficult to maintain the momentum and they often loose out to the motivation and focus of continuing since they are yet to adapt to the changes it brings to their lifestyle.

Digital signages can act as an indirect contact point here with which trainers can not only entertain but keep the members engaged and informed about the benefits of sports. Instead of verbally stating the importance of health, attractive videos on benefits and transformation results achieved help members to continue.

Run effective workout programs

Highlight loyal and result oriented members every month or display how an exercise should be done, its frequency and the benefits of it with Digital Signages. One can also stream different workout sessions like weight loss, toning and strength, yoga. These sessions help members to work out in the right manner.

Here are four different ways sports signage is being used today:

1. Recruiting

2. Athlete Communications

3. Making Game Days Better

4. Premium Viewing Experiences