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Lobby Digital Signage Ideas: How To Use It Effectively


Never underestimate the importance of your company or franchise lobby. It greets your employees every day. Therefore, the design of your lobby can help to set the moods of your team members each workday. Your lobby is also the first thing visitors of your place of business see – and first impressions are everything. 

eMaa's digital signage for lobbies provides an easy-to-use solution for displaying warm and welcoming messages and notifications using digital signage for lobbies. Upgrade your lobby digital signage today by adding wayfinding digital directories, information screens with company slideshows, videos, scrolling text and daily event listings.

Your lobby is more than just people’s first impression of your organization, it’s your “voice” – where you tell visitors who and what you are. It’s a funnel that begins shaping the visitor experience from the moment they walk in the door. Everyone goes there – employees, prospective recruits, contractors, partners, the public. Use your lobby digital signage to send the message you want, and get people thinking about your company in the right way immediately.

Keep visitors interested and engaged

Traditional lobby signs are static, so once a visitor has taken a look, they’re ready to move on. However, digital lobby displays are dynamic, interactive and adaptable. A single lobby screen can show a wide array of content, from web pages to directories to news feeds.

Guests while waiting in the lobby areas are often equipped with either magazines or welcome drinks to pass their time with. A lot of guests with family might have a hard time taking care of young kids. Having an engaging digital signage display that displays more engaging content would do the trick.

Raise awareness for your business

Whether you share your online reviews or the latest promotions and corporate news, lobby displays can actually help your business – and your tenants – gain exposure. When you use unique content and a persuasive call to action, it’s easy to get people talking about you.

Modernize your lobby

Imagine someone walking into your building or office and seeing a network of bold digital screens, displaying flashy and exciting content. Now imagine the opposite. A lobby of boring traditional signage, with the feel of another less technologically advanced generation. Which is more memorable? The answer should be obvious.

So deck your lobby out with visually appealing digital signage and it’s much more likely visitors and potential employees will associate your company with success.

Lobby digital signage offers wayfinding information

How large is your place of business? Are there numerous floors, rooms and hallways? Digital signage in your lobby should definitely be used to help people get around. Wayfinding information is integral for new visitors. Client experiences can be made so much better simply by allowing them easy access to desired locations.

Wayfinding information is equally important for staff members. Depending on the size of your business, it can take a while for new hires to get assimilated. Use your lobby’s digital signage to make your place of business less of a maze and more of a home.