Pubs and bars are a meeting place for people from all walks of life who seek an opportunity to get away from the hustle and bustle of everyday life. They give you an opportunity to unwind, catch up with your friends and share a few laughs over a few beers in a comfortable, laid-back setting. They are open every day of the week and always ready to welcome the next customer.

If you try to visualise a typical bar setting, an image of a TV hanging from the wall and showing the current sporting events often comes to mind. The TV screen is always somewhere in the background, and we are accustomed to always keep an eye on it or at least check it from time to time. However, the question that begs to be asked is - can this typical image of a bar somehow be improved using the technology that we have at our disposal today?

Digital signage is a great way to enhance the experience of locals and visitors to your bar or pub and to put some cash back into the register at the same time. Whether it’s displaying your latest and best drinks promotions, or letting your punters know about the burger and a pint deal, digital signage can really help to boost sales and improve customer experience. 

Advertise your pub events and important notices

If you ever had the habit of frequenting pubs, you are surely aware that they tend to host a wide variety of past-time activities. The most frequent of these is the infamous pub quiz, which allows your pub clientele to show off with their general knowledge and intellectual abilities over a few glasses of beer. Why not use digital signage to promote these events to your visitors or to publish weekly results in the form of leaderboards on the big screen. The same applies to any pool, darts or table tennis tournament that your pub decides to host.

In addition, digital signage allows you to better connect with the pub community. You can use it to display pub news, emergency announcements and all sorts of different messages to your customers. After all, one of the major selling points of digital signage is that it allows you to distribute relevant information quickly and efficiently. 

Display your best drinks offers

Customers are creatures of habit. Many of us will order the same drinks again and again, because we like what we like. By displaying your latest drinks offers however you can really get them to push the boat out and spend a little more to get a little more back (from their point of view). They’ll be happy that they are taking advantage of a great drinks deals, and you’ll be happy because you’ll be taking more money behind the bar by the end of the night.

While you can use posters to display your promotions and offers, digital signage will really grab the attention of your customer just as they are at the bar and ready to order their next drink. Splashing out on printed advertising materials can also become costly when if your promotions regularly become outdated. By using a digital screen you can update the information as and when you want.

The benefits of using digital signage in pubs and bars

1. Communicate efficiently with your customers

In today's competitive landscape, efficient communication is essential in any line of business. Here as well, digital signage allows you to quickly and efficiently communicate your messages to your customers and avoid any possible information delays and bottlenecks.

2. Promote your products to increase sales

The right combination of powerful text, images and videos can have a major impact on you customers' purchasing decisions. Approximately 80% of brands that choose digital signage experience a sales increase of up to 33%.

3. Additional revenue stream from advertising

When you install digital signage in your facility, you get full control of your advertising. You can have your digital screen work for you by earning additional revenue from the business you choose to advertise on your channel.

4. Reinforce your brand image

A lot of businesses find it difficult to promote their brand identity. With digital signage, however, you can easily create the look and feel of your channel that closely matches your brand and reinforce your brand's image.