Finally, you have a versatile tool to improve your communication with clients for both outdoor and indoor engagement. Use real estate digital signage software to inform and engage with your audience in residential and commercial properties.
Signage still plays a crucial role in the world of real estate as it helps realtors generate community awareness and create interest for current and upcoming real estate developments. Banner or road signs are an effective tool to promote your listings, however, competitive times call for competitive measures. The competition in real-estate is fiercer than ever. Real estate agents are on a battlefield where they have to hunt for customers minute by minute.
Real estate digital signage solutions can help realtors cut the competition and stand out from the crowd by providing a unique experience to their clients. Digital signage solutions can be used by realtors to display their listing in a unique way. It also makes the job of buying and selling properties much more fun.
DISPLAY PROPERTY LISTINGS IN AN APPEALING WAY
Agents have traditionally relied on laminated posters with tiny text and small images hanging on their office walls and windows to display properties. These signs often consume a lot of office space and make the office look a little intimidating.
Digital signage can enhance the mood and ambiance of your office by providing appealing visuals. Digital signage allows you to display dozens of listings with a single screen installed at your office or storefront – in a very appealing way. Use digital screens to display a slideshow of the hottest properties and you can also take the prospective clients on a virtual tour. Virtual tours feel like visiting the house in-person. Moreover, digital signage content can be changed and updated as frequently as you like without any trouble.
Property listings for targeted audiences
Many real estate agencies have multiple locations with very different clientele bases. One clientele base might be in search of a quieter suburban lifestyle while another might be looking for condos and apartments in a lively urban setting. Whatever the case, your real estate digital signage can help you tailor content in each of your locations to best suit your clients’ needs and desires.
Content scheduling and playlists allow you to pinpoint content down to individual screens, or be based on things like time of day. Basically, it enables you to display content such as listings, ads, property guides, promotions, and news to the people it is likely to be relevant to.
What can we use for content?
Real Estate agencies spend a large portion of their marketing budget on photography and videography for their properties and quite often have existing material from the marketing departments. This is a huge opportunity to leverage the existing artwork, display promotions, showcase hero photos, and impressive properties.
Agencies can also elect to share some screen time for local initiatives and promote their local community, including schools. This shows connection, goodwill and gives prospective buyers an idea about the local area they may be buying in to.
All business owners can really utilise their shopfront as a medium for powerful marketing messages. With digital signage, the possibilities are endless which is why it is no surprise that digital signage receives 400% more views than static media.