Revenue from brands

Similar to nearby merchant’s national brands too are keen to get undivided attention of users at a captive location. The research suggests that, in India the audience who typically visit ATM regularly is male, middle edge, earning person. Brands want to promote their products to this profile.

Security Aspects

In ATM it is very important to understand the security aspect of the solutions. Generally, in many of the ATMs in India, the cost of maintenance is high enough that the security person is not appointed. The ATM machines are so sturdy that they are difficult to cut or pick from the location. However, same does not really apply to signage. Signage needs to be fixed in such a manner that it will be very difficult to remove. It’s a fine job with skills, that ensure the aesthetics of the signage at the same time provide enough security to the equipment.

What is a Digital ATM Topper and what can it be used for?

Effective communication

Digital ATM toppers are eye-catching and can hold the attention of a viewer far longer than newspaper, radio or TV ads. A digital ATM topper can advertise one product or many and you can be assured that the message is getting to your advertiser’s prospects.

Financial services companies are using digital ATM toppers in a variety of ways. Banks use those customer moments in ATM environments to drive branding messages to build affinity and loyalty with existing customer’s, and conversion among consumers who normally use other banks.

Interactive digital signage can encourage visitors to request a callback to get more information about the offering. Also, digital ATM toppers can keep repeatedly informing visitors about the importance of PIN security, passwords etc.

Create new leads

For independent ATM network operators, which places ATMs in targeted venues e.g. convenience stores, restaurants and bars, hotel lobbies and public spaces, the focus is more on local marketing and third-party advertising to create new leads.

Messaging on screens can range from a local fuel company promoting charcoal or gas refills during the summer barbecue season, to local pubs using available screen time on their ATM to drive that day’s food and beverage specials.

Retailers/Merchants can quickly create and schedule content playlists to promote food products that reflect the time of day e.g. coffee and cake in the afternoon or pizza and beer in the evenings.

The Future Roles of Digital Signs

Retail ATM digital signage toppers also have a role in the evolution of mobile and banking technologies. Some ATM network operators are starting to incorporate complementary marketing technologies, such as Bluetooth and NFC, to bridge communications to smartphones. This way, consumer mobile engagement moves towards an omnichannel approach.

Shifting transaction technologies, such as to bank cards with EMV chips, also need help in driving awareness and educating consumers on their use and value, and digital signage has a powerful, immediate role in communicating with users.