A showroom is where customers experience products. It’s where they become immersed in a brand and get a hands-on opportunity to examine a company’s offerings, quality, and character.

In almost any modern retail store you visit today, you will find in-store TVs that display the store’s latest marketing campaigns and helpful information. With the click of a button, you can roll out a new ad campaign and improve the in-store experience for your customers. It does not matter if you are managing a single store or a fleet of stores across a country or continent, the process is still the same with cloud-based digital signage software.

Hook your customers with attractive campaigns

In today’s world, where customers are bombarded with advertisements from every direction, it is more important than ever for your messaging to stand out. A simple paper billboard is usually not enough to capture the customer’s attention in today’s world. You need to create marketing material and media that stand out.

As customers start to mentally filter out more and more of the advertisements the see, it is important to not only advertise but also to give your customers a reason to pay attention to your screens. Since digital signs enable you to mix and match content, you can easily add non-advertisement content to your screens.

What To Display On Digital Signs in Your Showroom

Digital signs are a powerful tool for conveying information to customers while providing them with an elevated experience in a showroom.

Digital screens can be incorporated into a showroom layout to share engaging graphics and videos related to:

• - Current promotions and upcoming sales
• - Upsell packages and add-ons
• - Product demos
• - Lifestyle clips that match your target audience
• - Maps and directions to navigate the store

In-store point-of-sale

The correlation between in-store advertising and increased sales is well-proven and undeniable.

Digital signage on your shop floor takes promotion and advertising of individual products or lines to a whole new level, with the ability to send real-time, highly-localised and targeted offers and promotions direct to your customers with the click of a button.