A great digital signage playlist is a must-have. Why? Picture this: you’ve got crowds of potential customers walking by your digital signage display. The perfect playlist pops up and gets them glued to your screen. Next thing you know, they’re trotting right in for more info about your products or services, credit cards at the ready.

The perfect digital signage playlist must be people-pleasing

It’s all about the target audience. Customer, client or college applicant, you’ve got to create a playlist that speaks to them specifically. Which means making sure all the content included in your digital signage playlist has the same target audience in mind.

Create a digital signage playlist with a concept

The human brain loves patterns. We love their order, their predictability. Basically, we’re big wimps and enjoy the sense of security patterns bring us. What’s cool is that you can use the human brain’s default setting to your advantage to create a great digital signage playlist.

Don’t forget your branding

You’ve got to make sure your customers and clients remember you. Who you are, the premium products and services you offer, your promise to them. Otherwise they’ll just saunter over to your closest competitor and you’ll be left in the lurch. And the best way to remind them is to make sure your branding plays a subtle but vital role when you create playlists for digital signage.

Be discreet, you don’t want to be annoyingly in-your-face. But you can always have your logo in the background of an image file or document. Or feature videos shot on-site where your company name and colors are everywhere. Include those kinds of brand-promoting media when you create playlists and you’ll be both clever and classy with your digital signage marketing.

Jump into the fray with our handy little how-to guide, and you’ll create playlists that make sure your digital signage system keeps your customers and profit margins happy.