Digital signage is revolutionising the way events look and feel. From static, fixed content on posters, billboards and signs, event organisers now have the power to present information in dynamic, eye-catching ways, from big screen video to scrolling ads.

Being able to update information in real time and present content in ways which truly engage the audience can transform the whole experience of attending an expo or a conference.

Digital signage is quickly becoming an essential part of the attendee experience because it is efficient, cost effective, and provides a professional look to a conference or trade show.

Here are just a few ways that you can use digital signage to take your conference to the next level.

Real-Time Social Feeds

The problem is, how do you engage your attendees on these platforms? The answer: build a social wall. A social wall is digital signage that displays a live feed of tweets, photos, and comments curated from your event’s social media hashtag in real time.

The best part is that social walls are a gentle visual reminder for attendees to tweet, post, and comment on your event. They also nudge attendees who might not usually engage online to get involved. 

Social Schedule-at-a-Glance

One of the other classic areas printed signage excelled was communicating the full event schedule to attendees. The problem once again is that if you make any changes to your sessions (like that time your keynote cancelled!), you’re out of luck. Digital signage changes that with real time updates from your event management software. You make a change, it shows up on the digitally-displayed schedule.

Sharable Notes

Time and time again we hear it: networking is the most important aspect of a conference or trade show. I agree. It’s all about who you know.

But, there is a flipside to that. Conferences are, by nature, educational). We spend enormous amounts of money to go find out what’s new in our industries, get ideas we can implement in our organization, and develop our professional skillsets.

Basically, attendees can opt in to share the notes they take on presentation slides and those notes are displayed in real time as a social media feed for each session. Meeting planners can also choose to place a digital display in the session room or lobby so these shared notes populate for all to see.