The travel industry is in a rapidly changing state at the moment due to Covid-19 causing travel restrictions to change almost daily.

Digital signage is a great way to change holiday information in your travel shops at a moments notice, without having to keep printing and putting up new posters that could be out of date the following week. As the digital signage trend continues to grow, travel and tourism organizations are beginning to use live, interactive information to encourage travelers to explore their destination. Digital signage allows tourists to feel connected while traveling by drawing people in and making information more readily available.

Keeping your customers up to speed with the latest information relevant to them to make their journey and travel experience a good one – ideally so that they return – is crucial. Travelling is a matter of getting people places as fast and efficiently as possible but the whole experience should include so much more. Digital signage is emerging as a way of enhancing that travel experience from a customer point of view, while also making the process easier for transport employees. It is even possible to shrink perceived waiting times down with the use of digital signage.

Here are a few ways that our transport customers use Signagelive

Wayfinding

Digital signage helps tourists navigate their destination and encourages travelers to explore their surrounding area with interactive information. The wayfinding capabilities make it easy for travelers to learn about attractions in the area and find the most direct route from point A to point B.

Wayfinding signage typically is stagnant and directs travellers e.g. arrivals, baggage claims, taxis and customer services. Airport digital signage can also include information on popular local destinations, restaurants, shops and hotels.

Providing WiFi

Offering free Wi-Fi to your customers is not only an excellent benefit that can encourage loyal patronage, it may even be expected in some industries. Although the availability of free Wi-Fi can help grow your business, this perk may work against you if it reduces your customers’ experience.

Providing WiFi increases property value and creates connectivity throughout the destination. Travelers who want to set up free WiFi on their phone will be drawn to the digital signage. Once WiFi is connected, digital signage can send push notifications to users.

Sharing news

Digital signage allows visitors to learn more about their destination and make informed travel decisions by updating users with live information. The interactive self-service solution can provide travelers with up-to-date information on weather, local news and upcoming events.

Promoting local businesses and shops

Digital signage provides an advertising platform for local businesses. By connecting visitors to local shops and restaurants, the self-service solution encourages travelers to explore the area and promotes revenue for local businesses.