Co-working spaces and shared offices, is a rapidly growing market. Many of these offices heavily rely on digital signage in order to communicate messages and provide visitors and tenants with helpful information.

Member experience is becoming the most important differentiator for coworking spaces to remain competitive, and digital signage is an effective way to boost that experience. Digital display technology can visually inform members, build an inclusive culture, and cultivate an inspiring coworking space.

Early Findings

Digital signage is used in coworking spaces to enhance member experience, which is one of the most important factors for the success of coworking spaces. There are a few factors that matter when it comes to the impact and success of digital signage in coworking spaces.

• Digital signage is used in coworking spaces to enhance member experience, which is one of the most important factors for the success of coworking spaces. There are a few factors that matter when it comes to the impact and success of digital signage in coworking spaces.
• Digital signanges offer multiple benefits, e.g. they offer inspiration/motivation, they create social buzz, they connect like-minded coworkers, share latest industry news, display digital billboards to showcase upcoming events/deals, organize scheduling (e.g. for a meeting room), communicate internal information, use at events, etc.

Welcoming Employees and Visitors

Digital signage can be incorporated into a lobby to welcome both visitors and employees. For employees, digital signage in the lobby can provide quick news and updates about the company as they are entering the workplace. Urgent news can be shared quickly.

Meeting Rooms

Meeting rooms are high traffic spaces with rapidly changing information about usage and availability. Digital signage is very well-suited for these spaces. Digital signage deployed at the entrances of meeting rooms can help inform employees of space availability, amenities, and even allow them to book the space for ad-hoc meetings.

Corporate Communication

Digital signage can be used to effectively broadcast announcements through the organization. By placing these in common areas such as lunchrooms or hallways, information can be easily disseminated without clogging up email inboxes or requiring the employee to sign in and check a company intranet.