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Digital Signage for Cultural Organizations: Boosting the Arts


Digital signage for cultural organizations? As in, big screens standing side by side with medieval art? You bet! Sure, we’re all used to seeing digital signage screens in corporate lobbies or shops. But digital signage for cultural organizations already made a splash in world-famous museums. And whether you’re a small community theater or a quirky local gallery, digital signage can spark a new level of visitor engagement and experience.

Digital signage for cultural organizations takes world-famous museums to new heights

Big-name, big-budget museums spearheaded the use of digital signage for cultural organizations. And they won big. Huge video-walls showcase famous paintings, screen-integrated ticket counters grab visitor attention and interactive kiosks keep up a creative conversation.

Why? Because giving visitors an immersive experience translates to skyrocketing success. All museums, big and small, need glowing reviews, repeat visits by locals and annual memberships to thrive. And the more immersive and interactive a museum visit is, the more visitor loyalty grows.

And the shift to digital is easy. People love interacting with screens and digital content. Smartphone addiction anyone? Huge museums harnessed visitors’ affection for screens and got them to focus on their own digital message. It’s a new way of communicating, of relationship-building. Paintings and statues are hundreds of years old, but museums refused to stay stuck in the stone age.

Everyone from the Smithsonian to Madame Tussauds Hollywood and the Cleveland Museum of Art embraced digital signage as a way of interacting and communicating with visitors. Big screens or small, handheld tablets or huge video walls, digital signage for cultural organizations proves it’s flexible, fun and effective. And most of all, it helps museums form lasting bonds with visitors.

Small museums shouldn’t be left in the dust

Of course you’re thinking that these museums have big-league budgets. Huge patrons. Big-city locations. No wonder they can afford digital signage for cultural organizations. And you’re right. But there’s absolutely no reason small-town, small-budget museums can’t hop on the digital signage bandwagon and race to new frontiers.

How? Pick a digital signage system that fits your budget. You can find some great companies that offer extremely affordable annual rates plus free hardware. Screens are super cheap. Video walls are a breeze to set up. And you’ll be well on the way to offering a high-tech, high-immersion visitor experience that’ll put you on the cultural map. No matter how far off the beaten path you are. After all, online reviews rule, word of mouth wins and culture’s making a comeback.

Besides, small museums are awesome. They’re quirky, unique and capture local flair and personal history. What you’ve got going for you that the big guys don’t is that personal touch. You’ve got people living a couple blocks away who embody local color. They can tell you all about life in the 50s. Or have family photos from the Gold Rush. Maybe their grandpa worked in the train station when it was a booming mining town. Interview locals, get those funny stories straight from the horse’s mouth, make a video and feature that in your digital signage for cultural organizations. It’ll be like living in the era or chatting with an old-timer. And visitors will remember that. They’ll tell their friends, review your museum, post on YouTube. And bingo. Digital signage for cultural organizations just got you a ton of fans and free publicity. Plus lots of new visitors.

Digital signage for cultural organizations give the arts a big boost

Museums, art galleries, concert halls and community theaters found a great ally in digital signage for cultural organizations. Videos, images, audio snippets, teaser and interview playlists help you build bridges with visitors and patrons. And you will certainly offer a whole new immersive dimension that keeps people coming back for more.