Bookstores are not like any other business. Even now, during the electronic era we are living in, the book stores are an island of culture, slow and quiet shopping, laid back experience and a lot of interactions, between the customers and the shop workers and the between the customers themselves. There is always a small scenery in a bookstore, especially the good ones.

But the technology didn’t pass through the Book Business and left its impression on this area as well. I’m not talking only about the e-Books we are all familiar with. This is a great contribution to the reading culture, although, as mentioned people still like to experience the physical presence in the bookstores (yes, yes, before Covid-19, if one still remembers there was a time like that).

How can bookstore digital signage be used?

Digital Signage for book stores can add a real and tangible added value and bring the “books to life” in the most exciting ways by allowing the customers to “Connect” to the books within their interest.

Winning ways use book store digital signage include:

• Welcome customers and promote new book titles

• Include upcoming book store promotions and sales

• Add biographies of featured authors

• Store hours and customer information

• Feature exclusive book club offerings and loyalty program

Digital Signage is also heavily connected to the social network, and by harnessing these capabilities the bookstore can present “real people”, serving as Critics, sharing their view on the latest best sellers.

One of the most important advantages of Bookstores Digital Signage is that is continues to work, even after formal business hours… As most of the bookstores are located in public areas, main streets, malls, commercial centers and such, these places are packed with people even after the shops are closed (bars, restaurants, movies, I still remember…), and this means the digital signage is the best tool to make sure the visibility of the book store offering continues to make its impact.