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Picking a Great Color Scheme for Digital Signage: 3 Tips


Picking a great color scheme for digital signage content can make or break your message. Think I’m overexaggerating? Scientific research shows certain colors spur sales and create emotional connections to your content’s message. And it’s easy to achieve. Use our quick tips to pick the colors that’ll jump-start your sales and drive your message home.

Why you’ve got to have a great color scheme for digital signage content

Whether we’re talking reader-friendly fonts, background colors, pics or animation, there are countless ways to use color in your digital signage content. And color is key. Why? Because color attracts attention. Just think about it. When you’re flipping through a magazine, book or newspaper you automatically stop when you come across a brightly-colored picture, title or headline. And bingo. That advertiser or illustrator’s done her job. She got you to sit up and pay attention. And that’s exactly what you’re trying to do with your digital signage content.

A great color scheme for digital signage content means getting all the feels

We’ve come to associate different colors with certain emotions, moods or symbols. Red means danger or passion. Black suggests something dark or serious. White tells us something is pure or innocent. And we pick up on these color-coded feelings immediately, subconsciously. Because we’ve been conditioned since birth. So it’s about time you use this neat little emotional shorthand to pick a great color scheme for digital signage content.

Keep colors bright, bold but simple

Bright colors pop. They get noticed. It’s why we pair a red sweater with grey pants. Because no one wants to be a wallflower. And neither does your digital signage. Remember, a faded out message is an ignored message.

So pick bright, bold colors. Primary colors work great, so do secondary colors as they boldly stand out. Of course there are tons of different shades you could use, but it’s best to stick to a small number of simple colors that are bright and bold. Why? Because they’re easier to use in a complete color scheme.

Harness the power of color to get your message across

You want your digital signage to boost sales, up enrollment, increase target viewer awareness. And it’s all about your message. So use color to have a conversation with the people you want to reach the most. Stick to bright colors, don’t overwhelm each slide with too many hues, remember your brand’s signature colors, and play with each shade’s emotional meaning. You’ll create a great color scheme for your digital signage content that packs a punch.