With bus digital signage passengers are able to see real time information about bus routes, traffic updates, schedules and much more.

Bus digital signage works extremely well as a route-finding tool. This is a vital feature that gives passengers the ability to learn everything there is to know about arrivals, departures and travel guides. Traveling in large cities is complex for the average passenger. Bus digital signage is the ideal solution for both visitors and local residents.

Digital Signage Technology is the wave of the future. It is rapidly replacing LED technology. Digital Signage has many advantages for companies who want to improve their communication with customers.  Digital Signage provides greatly improved readability and requires far less electrical power.

Ideas for bus stop digital signs

There are a variety of different use cases for bus stop digital signs, and one of the most obvious use cases is, of course, displaying the bus schedule. Before digital signs, transportation companies printed bus time tables and mounted them onto the bus station wall. This solution worked only until the bus schedule inevitably changed. To fix out-of-date time tables, an employee would have to reprint the bus schedule and travel to each location to update the printed signs. On the other hand, with digital signs, the employee can update bus schedules with just a few clicks from the comfort of his or her office.

Beyond displaying transportation times, a bus stop digital sign can show relevant community news and events. Depending on the setting, a bus stop digital sign can display a variety of notices, such as dates for planned utility or road maintenance. Of course, local information will be less relevant for bus stops in larger cities where many passengers may live on the other side of town. However, local information is appropriate for a variety of routes in smaller towns.

Advantages of bus digital signage

LED digital signage allows multiple displays on a single screen, it gives screen owners the necessary scale to reduce display rates and allow more advertisements per screen. This will bring in many more advertisers and much larger revenue for the bus stations that will improve their operational efficiency. Better facilities, cleaner and aesthetically more appealing infrastructure can increase the value of LED displays in bus stations.

Here are just some of the reasons why brands should consider bus stop advertising as part of their next campaign.

• Bus stops offer great scalability. A relatively low cost of entry allows local organisations, while the national ubiquity perfectly suits large brands too.
• Urban areas never really sleep and neither do bus stop adverts. The integral lighting keeps the ads highly visible (possibly even more so than during daylight hours) through the night. It’s safe to say that the ads never stop working.
• Bus stop adverts can’t be ignored or switched off. They are an old school interruptive marketing technique. That’s not to say the brand behind shouldn’t seek to curry favour with the audience, but they don’t need to ask permission before delivering content.