Typically speaking, jewelry stores need to have a good hands-in experience to stand out among the crowd. One diamond chain, however, discovered a different way to get clients to try on various rings without even having to reach into the case.

Digital signage for jewelry stores gives you a competitive advantage allowing you to stand out from the competition while dramatically improving the way you share customer-centric information.

• - Add informative videos on how the jewellery is made
• - List best practices for jewelry care
• - Walk customers through the personalization process of jewelry
• - Showcase new trends, diamond cuts and most popular style

These digital signage tools help you to quickly and efficiently update messaging around product offering and promotions. Additionally, they enable you to feature localized messages unique to the specific store, like for trunk shows and restyle events.

How Retail Digital Signage Helps Attract Customers

Digital signage in retail is fast becoming popular. This is welcome news for small and medium store owners who find it hard to compete with big establishments in marketing and merchandising. Cost-effective digital signs can help them in catching the attention of prospective shoppers, drive traffic to their shops and ultimately increase sales.

For any business, it is important to convert the footfalls into actual purchase decisions. For that to happen, every person walking inside the store should be in awe with the value offering a store present. To project store’s positive illustration sales person should be able to present variety of jewellery designs. The major constrain here is, jewellery is precious and security might be the issue. Digital signage helped to cross this hurdles by providing virtual view of the jewellery at the LED screens instead of actual jewellery.