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4 More Tips for Great Digital Signage Content That Grabs Viewers


Great digital signage content is the #1 factor that guarantees target viewer engagement. Why? Because if people don’t care about your message, they won’t stare at your screen. You already know you’ve got to make sure you’re offering viewers valuable, exclusive and inclusive content. But once you’ve nailed the basics, you need to take it to the next level. And it’s easy as can be.

Great digital signage content has to be hot off the press

You’ve got lots to tell your customers, right? And it changes often, because your business, school or foundation is dynamic and ever-evolving. So don’t forget to keep your digital signage up to date. Because if you don’t, you’ll bleed viewers.

How come? The answer’s simple. This is the age of instant gratification. From connectivity to shipping times and even dating, people expect things immediately. In fact, you’ve got about 2 seconds to deliver before people lose their patience. And you’ll lose your customers.

Content must be short and to the point

Great digital signage content is short, snappy and gets down to brass tacks. You’re not writing an essay here. Or the next great American novel. Your target viewer simply won’t get a chance to marvel at your awesome writing. Or absorb multiple messages at once. Why? Because digital signage content is only up on your screens for a few seconds. And when people look up, they’ve got to get the idea pronto.

Great digital signage content makes the headlines

Not all information is created equal. That’s why eye-catching headlines are what most of us see first. And if you want to offer great digital signage content, that’s what you’ve got to plan for.

Text & images make the perfect couple

A picture is worth a thousand words. That’s what they say, right? And it’s true. But it’s really more about text and images being best buddies.

Once you’ve narrowed down your message, written it briefly and clearly and made sure it stands out, pick the perfect image. What’s the perfect image? The one that makes the main idea in your text pop. Text and images have to work hand in hand. Don’t have one overshadow the other. Say you want to advertise your brand new menu. Take a photo of your star dish and use that to complement your text.

Great digital signage content is easy to achieve

You need target viewers to see, absorb and act on your message. And for that you need great digital signage content that’s up-to-the-minute new, easy to spot, easy to read and easy to understand and remember. Give your target viewers exactly what they need to know now and they’ll turn into loyal customers.